On today’s episode of Positively Creative, I chat with Emily Kerr-Finell about the mission of Wholesale In A Box and we really dig deep into wholesale: how to know if you are ready for wholesale, how to get started, and how to find retailers. This is such a candid conversation about wholesale, tradeshows, and how to pitch to retailers, that you won’t want to miss!
About Emily:
Wholesale In a Box was started by Etan and Emily, a husband-and-wife team. We're traveling homebodies with a love for station wagons, the Catskills, cooking, and brainstorming on our porch.
Between the two of us, we have worked in high-powered management consulting, managed ops at startups, and helped artisans of every size create a business they love. But in 2015, we kept noticing makers who struggled to grow wholesale, sometimes closing their businesses when they failed. So we started tinkering with solutions -- at the time, nothing like Wholesale In a Box existed. Once we struck on the method, we started super-small, working with just 4 makers from our kitchen table. As we watched them thrive, we knew it was time to develop the software and training materials, and take the company full-time and nationwide.
Today, Wholesale In a Box has worked with more than 400 makers, artists and designers around the world. We’ve helped makers quit their day jobs, triple revenue, and stay small when it was right. But everything we do today is as passionate and personal as it was from Day One. And we still work from our kitchen table most of the time.
Website: http://www.wholesaleinabox.com/
Instagram: https://www.instagram.com/wholesaleinabox/
Facebook: https://www.facebook.com/wholesaleinabox/
Pinterest: https://www.pinterest.com/wholesaleinabox/
Links:
5 Tiny Steps Challenge: http://www.wholesaleinabox.com/5tinystepschallenge
To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook!
About The Positively Creative Podcast:
The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.
To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!
041 - Shanna Skidmore on Building a "Non Business" Business Strategy, Creating Sales Goals, & Going on Money Dates
040 - Hope Taylor, Photographer, on Investing in Industry Workshops & Conferences, Batching To Do Lists, & Outsourcing Tasks
039 - Katie Salmon of Katie Does Marketing on Promotional Calendars & Planning Better Instagram Posts in Less Time
037 - Carrie Schmitt, Fine Artist, on Awakening Your Creative Spirit & Honoring Signs for Your Future Self
S2 Ep 36 - Dorothy Shain, Fine Artist, on Fostering Connections to Create Dream Collaborations & Building a Bucket List for Your Career
THROWBACK! 020 - Pro Panel Q&A: Maker Booths on applying to craft fairs, how to set up your booth, to selling at festivals with Signet Sealed, Texstyle, Ella Jude, & Falling Into Place
035 - Cindy Hohman of Art Marketing Project on Authenticity in Marketing & Visioning Your Future
Episode 34 - Evelyn Henson, Illustrator, on Building a Brand, Dropshipping Products Online & Learning From Mistakes
033 - Maggie Covert LeBlanc of Walking Man Studios on Finding a Niche Subject Matter, and Working Through Grief with Art
032 - Taylor Lee, Abstract Painter, on Destigmatizing Mental Illness Through Art
031 - Molly Hatch on Growing Her Brand While Licensing Her Work
030 - Dorothy's 2017 Reflections on Making What You Want to Make, Being Your Own Boss, & Daily Journals on InstaStories
029 - Maria Brophy, Art Business Consultant on Programing Your Mind with Prosperous Thoughts to Create Your Future, Discussing Money, & Running Your Art Business Like a Business
028 - Carolyn Keating of Wholesale for Creatives on Wholesale Pricing, Working with Rep Groups, and Learning How Many Products You Need to Start a Wholesale Line
Episode 27 - Anna Vergos Blair and Katherine Vergos Riederer of The Art Project on Building a Favorite Community Spot for Children, Planning Crafts for Kids, & Working with Family
026 - Beth Winterburn, Fine Artist on Releasing Art Collections Online, Pricing Her Work, and Selling Work from Craft Fairs to Restaurants and Anthropologie
025 - Jessica & Clifford Huizenga of The Confetti Bar on Styling Photos & Scheduling Instagram with Planoly, SEO and Ranking High in Google, & Working with Your Spouse
Episode 24 - Deanna Hamsley on Selling Artwork Through Facebook Advertising, Getting Started By Hosting Workshops, & Tips for Connecting with Customers at Art Shows
Episode 23 - Kristin Vermilya on How to Create Product & Brand Photography, Her Podcast How to Fail!, & Tips on Blogging
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