Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Ngyuen, Associate Professor in the Department of Marketing at the Broad College of Business, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services, and experiences.
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Music: “Tidal Wave" performed/produced by BRASKO via Soundstripe.com
“Nature of Things” performed/produced by Sounds Like Sander via Soundstripe.com
Season 4 Episode 5 - The Strategic Advantage of Diversity, Equity and Inclusion
Season 4 Episode 4 - Shared Knowledge Is Power
Season 4 Episode 3 - The Future of Rail is Green
Season 4 Episode 2 - Thirty Years of International Business
Season 4 Episode 1 - Tomorrow's Education, Today
Season 4 Episode 0 - Why Broad Matters
Season 3 Episode 5 - Disrupting Global Wildlife Trafficking
Season 3 Episode 4 - Building A Culture Of Success For Students
Season 3 Episode 3 - Excellence In Team Management
Season 3 Episode 2 - Entrepreneurial Experience
Season 3 Episode 1 - Inclusion and Innovation
Season 2 Episode 6 - Tariffs and Trade Treaties
Season 2 Episode 5 - Tax Changes
Season 2 Episode 4 - Fake Smiles, Real Problems
Season 2 Episode 3 - Social Media Promises and Perils
Season 2 Episode 2 - Blockchain
Season 2 Episode 1 - Autonomous Vehicles in the Wild
Season 1 Episode 5 - Marriage Diversity for Businesses and Rock Bands
Season 1 Episode 4 - Cryptocurrency
Season 1 Episode 3 - The Gift of Marketing: Retailers Hope for the Holidays
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