Economist Gary Loveman was teaching at Harvard Business School when he went to consult for the Harrah's casino chain in Las Vegas in the late 1990s. Despite knowing nothing about gambling, his insights on customer loyalty earned him a promotion to the chief executive job at the casino group. He took a company that traded at $14 a share and a decade later sold it to private equity for $90 a share. Gary Loveman talks to the FT's Sujeet Indap about how data science is helping executives draw in customers across industries. Music by Podington Bear.
On the verge of a productivity boom?
Ireland: austerity poster child or "beautiful freak"?
A chat with Geoffrey West
The new masters of craft
More from our interview with Anne Case
The life of an economic policymaker
Encore episode: Maria Konnikova on psychology, work, and why we all get conned
The life and ideas of Albert O. Hirschman
Inside Obama's economic policy shop
Tyler Cowen's stubborn attachments
Anne Case on mortality and morbidity in the 21st century
Encore episode: Jim Chanos on betting against Wall Street
When (and when not) to get political as a company
How persuasion works in business, life and politics
Buy, sell or adapt
How economics has evolved since the crisis
Why Texas works
UBI in action, and the need for full employment
Why economic populists always disappoint
Radical economics, rethought
Create your
podcast in
minutes
It is Free
FT News Briefing
Money Clinic with Claer Barrett
FT World Weekly
FT News in Focus
FT Banking Weekly