Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.
What should your business do to measure your digital marketing ads ROI in a non-trackable world?
This is the topic of an informative interview I had with Elijah Kirsch, CEO and Founder of Zonder Marketing and also one of the leading consultants at Mayple Marketing Solutions.
Some of the things we discussed include:
Key Highlights
[02:42] Introduction of Podcast Guest, Elijah Kirsch
[04:42] Elijah's Journey to Digital Marketing
[06:27] The Evolution of Digital Marketing
[10:32] Look Alikes and Remarketing
[12:10] Changes in Social Media Platforms
[13:03] Changes in Paid Digital Marketing
[15:00] Things That Businesses Should Be Doing Now
[19:44] Attribution On Multiple Touchpoints
[23:12] Elijah's Favorite AV Testing Methods
[26:42] Hidden ROI Measurements
[30:57] How Mayple Helps Businesses
[34:15] What To Look Foward In The Next Years
[36:30] Connect With Elijah
Notable Quotes
Guest Links:
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