We’re not gonna lie — online business over the last year or two has required the navigation of some choppy waters, and it looks like the headwinds for ALL businesses (both online and offline, course-based and otherwise) are here to stay for a season or two.
And, when things in the online business landscape are more challenging (think IOS changes, increasing ad costs and increased competition for attention online amid declining attention spans, interest rate rises, inflation and accompanying economic shifts), there are always two ways to go.
One — wave the white flag, blame your results on market conditions, and give away your power to the “conditions that are”.
And two — realise that there will ALWAYS be something, adapt and evolve and become a better, stronger and more resilient business owner in the process.
Really, they are your options. And for the ones that choose B, there will be a real opportunity over the next couple of years to double down, build an incredibly strong business and lead whilst others retreat.
I choose to believe that there are some truly exciting times upon us right now, and to see the true OPPORTUNITY that these times will give business owners READY to make moves.
So, with all of that said, what sorts of things can we do as business owners to stay strong, both in mind and bottom line, in the face of the shift in online business and economic conditions?
That’s what I’m tackling in today’s podcast episode.
Here’s seven things tips to consider implementing as we all navigate more challenging business conditions:
1/ Don’t blame your results on tighter wallets
2/ Update Your Messaging
3/ Elevate your niche
4/ Offer optimisation
5/ Have fun
6/ Focus on increasing your CLV
7/ Be the leader in your space
------------
Want to create, launch and scale a flagship online course? Here’s a few ways I can help you:
1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad
2. Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet in 60 minutes or less? You can get it for FREE at www.steviesayssocial.com/leadmagnet now!
3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it's a steal!)
4. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through your Online Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you: https://www.instagram.com/steviesayssocial
Full show notes for this episode can be found at https://steviesayssocial.com/159
Real Talk: Should You Create a Membership Site? Part Two
Real Talk: Should You Create a Membership Site? Part One
[Podcast Best Of] Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are Changing
How to Create an Online Course That Sells Right Now
Building a Bucketlist Business
You Can't Be a NY Times Bestselling Author with 17k Followers.. OR CAN YOU?!
Leaving Money On the Table = The Best Business Strategy?
The No Team Dream: A One-Woman Show Working 5-Hour Days With 80% Profit Margins
Back to Business Basics: Burning It Down and Starting Again
My Top 7 Tips for Building a High Profit, High Leverage and High Happy Business Model
BTS: The Six-Step Creative Process Behind $2m+ in Online Course Sales
Instagram Is Not Your Marketing Plan [PLEASE Do This Instead]
7 Counterintuitive Things I Am Doing to Grow My Business in 2024
Red Hot Testimonials: Collecting Money-Making, Business-Shaping Testimonials to Grow Your Business
Revealed: Our Full Back End Set Up Process For A Brand New Offer
BTS: How We Recoup Up to $5,000 a Month in Failed Payments on Autopilot
The Secret to Earning $500+ an Hour as an Online Business Owner
Shifting Tides: Five BIG Changes In the Online Marketing Space in 2024
Behind the Scenes: 2023 Unwrapped 🎁
Grow Your Business and Free Your Time By Creating a Mini-Course in Just Six Weeks
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show