Regardless of your position, if you work in a learning business, you need to care about finding opportunities to grow revenue—AKA business development.
According to Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), we are all in business development.
PAR is a professional member organization that works to support and connect association teams to the ideas and applications needed to grow revenue. PAR’s mission is to inspire revenue growth for association professionals through knowledge, resources, and community.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Sean about PAR’s origins and mission, revenue generation, revenue diversification, and the growing importance and relevance of the business development role in associations and other learning businesses.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode348.
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272: Learning Science for Learning Impact
271. Making Learntech's Promise Real
270. Digital Transformation with Ashish Rangnekar
269. Finding XR's Sweet Spot with Sam Sannandeji
268. Bias and Equity in Learntech
267: The Future Learning Ecosystem with Sae Schatz
266: AI, Data, and Optimism with Donald Clark
265: Learntech: The Next Generation
264: The Third Sector of Education: Sustaining and Shaping Society
263: Uncovering Opportunity in Challenges with LaTrease Garrison
262: Continuous Development with Nigel Paine
261: Reflecting with Anthony Carnevale
260: Accrediting Lifelong Learning with Casandra Blassingame
259: Long-Life Learning with Michelle Weise
258: The Third Sector of Education
257: Beginning Again
256: Risking Innovation in Disruptive Times with Shawn Boynes of AAA
255: Cooperative Learning and Leading with Tracey Steiner
254: Possibilities and Complexities
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