Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#273: Why Freelancers Are Vulnerable To "The Inbred Business Trap" (And What That Means For You)
#272: The Freelancer's Guide To Automating Your Business | Part 2
#271: The Freelancer's Guide To Automating Your Business | Part 1
#270: The 3 Best Ways To Graduate From "Simple Freelancer" To A "True Entrepreneur" With Multiple Income Streams
#269: The Creative Vs The Entrepreneur | Which Side Wins?
#268: How To Guide Your Clients Through The Six Stages Of The Client Journey | Funnels For Freelancers
#267: Turn Your Hours Into More Dollars By Fixing All 5 Parts Of Your Freelance Machine
#266: How To Stay Top-Of-Mind By Being Impossible To Ignore | The Omnipresence Strategy
#265: Make Your Clients Worth More $$$$ By Avoiding These 6 Mistakes | The Freelance F*ckups Series
#264: The 6 Ways To RUIN Your Freelance Services | The Freelance F*ckups Series
#263: Let's Talk About 7 Things NOT To Do | The Freelance F*ckups Series
#262: Why $100k Per Year Is The New Minimum Wage For Freelancers
#261: Overcoming Overwhelm: A Guide For Freelancers To Fix The Root Cause And Stop Treating The Symptoms
#259: How To Stop Being A Copycat Freelancer | Back To Basics
#258: 6 Methods For Promoting Your Freelance Business | Back To Basics
#257: Pricing For Freelancers: 5 Ways To Set Your Rates | Back To Basics
#256: Choosing The Right Services To Sell As A Freelancer | Back To Basics
#255: Marketing... WTF Is It, And Do Freelancers Even Need To Worry About It? | Back To Basics
#254: Cash Flow Management: How To Never Run Out Of Money | Back To Basics
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