Mums are the most powerful consumers in the world and control around $23 trillion in global annual spending.
And yet, this market continues to be undervalued in the business space.
Christie Nicholas is the founder and CEO of Mumpower – Australia’s first marketing agency exclusively representing brands mums buy.
Mark Bouris and Christie discuss the influence mothers have as the financial decision-makers of the household, how they are reacting to the current economic climate, and how can your business leverage this.
Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
See omnystudio.com/listener for privacy information.
Hosted on Acast. See acast.com/privacy for more information.
#377 The Future of MMA: Scaling, Technology, and Entrepreneurship
#376 Building a Fintech during 'Tech Wreck': Challenges, innovations, and managing shareholders
#375 Knowing When to Fold: Tips for walking away from business without regrets
#374 Kouk Bonus: When will inflation return to target?
#373 The wellness market is predicted to be worth $1.5 trillion: Life Cykel
#372 Bonus: Labor's crackdown on franking credits the start of dismantling franking system?
#371 The cost in being boring and why most businesses suck at this
#370 Struggling with financial stress? Advice from Melissa Caddick receivers liquidator
#369 L'Oréal Australia: Learn how a multinational company manages a crisis
#368 Kouk Bonus: Will we get another rate rise from the RBA this March?
#367 How to navigate rapid international expansion successfully: Ultra Violette
#366 Could Gen Zs expectations at work revolutionise business productivity?
#365 Should you consider scaling your business during an economic downturn?
#364 Moulding a 116-year-old business into a global experiential enterprise: Winning Group
#363 Kouk Bonus: What can we expect from the RBA in 2023?
#362 Save money, time and energy by adopting a growth marketing mindset: Insight Timer
#361 What should you do if someone is copying your product? Triangl co-founder Erin Deering
#360 Should you increase your spending during a financial down period? The Good Crisp Co.
#359 Powerful Steps: Building brand structure using your best asset – YOU
#358 Best of 2022: A countdown of your top 5
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing