This week’s guest is Woody Richardson, former executive at Schneider. Woody was in the trucking industry for 40 years - all at Schneider. Before retiring in 2021, he had held multiple leadership roles including Revenue Management/Pricing, Sales, Logistics Transportation Procurement, and many others. He recently published his book, Roads Rarely Traveled: Avoiding the Biggest Mistakes in Truckload Purchasing. Based on his decades of work with literally hundreds of shippers, the book outlines the 13 biggest mistakes that a transportation procurer can make. In our conversation, we'll discuss just three of these mistakes: #5 Thinking size has an advantage, #6 Thinking that a commitment of carrier capacity is a guarantee, and my favorite, #8 Being enamored with ‘paper savings’. We could have talked for an hour more on related topics - but these three give you an idea of Woody’s perspective on transportation procurement. Unsurprisingly, we do not disagree too much on this topic! I encourage any professional working in this space - whether as a carrier, a shipper, or a broker, to consider buying this book - it has incredible insights.
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Insights Into the Transportation Market | Lee Klaskow
Collaboration and Partnerships with Shippers and Carriers | Bill Cassidy
Autonomous Trucks Are Closer than You Think! | Rocky Garff
Managing Transportation During Challenging Times | Rob Haddock
Revisiting Newell’s Transportation Strategy | Steven Judge
Owner Operators: The Backbone of the Trucking Industry | Todd Spencer
Focusing on the Driver | Leah Shaver
Managing Transportation Through the Pandemic and Beyond | Phillip West & Mark Purdy
Managing Transportation in a Deflationary Market | Tracy Rosser
Two Generations Perspective on Logistics | Dr. Zac Rogers
No the Sky is Not Falling - A Contrarian View on the Economy | Dr. Jason Miller
Creating a Resilient Transportation Portfolio | Kevin Zweier
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Transforming eCommerce Fulfillment and Shipping | Brent Beabout
The Evolution of Supply Chain Sustainability | Dr. David Correll
Dealing with Rising Fuel Prices | Dean Croke
The Evolving Railroad Industry | Ian Jefferies
Making Sense of the Chaotic Global Economy | Paul Bingham
Building the Digital Bridge Between Shippers and Carriers | Lily Shen
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