In this episode I talk about what I believe is the most overlooked principle in Russell Brunson's books. It's something that gives you insane clarity on your messaging, your offer, and your entire business model.
Learn how to boost your business using this principle through a story and conversation with a friend of mine whom I haven't spoken to in years...
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WTF 4: Network marketing funnels DO work!
WTF 5: 2 Commas In 2 Weeks: Virtual Summits
WTF 7: Weird New Virtual Summit Strategy?
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