Dr. Peter Wishnie, DPM talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast.
How to answer the phone correctly, adding services, taking
more vacation, why write a book, what is...
Dr. Peter Wishnie, DPM talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast.
How to answer the phone correctly, adding services, taking
more vacation, why write a book, what is a rainmaker day and more are answered
by certified John Maxwell Leadership Coach, Dr. Peter Wishnie Podiatrist of Top
Practices.
His love for instant gratification (as in you don’t have to
wait a week for the medicine to kick in) is why he choose to focus on athletes
in his podiatry practice. They come in
with pain and leave feeling better.
Who are the podiatry biggest competitor? He does answer this and he also suggests the sooner we all start appreciating what each profession can do for the foot, the better care and outcomes patients in your community will achieve.
Even though these big conglomerate hospitals pass referrals
to other doctors in their facility, it’s ultimately up to the patient to pick
who they want. Make sure you are
marketing and making yourself trustworthy and the expert in your area.
Phone scenario: what do most doctors have a fear about? I don’t take insurance, what makes me stand out and so on?
Number 1 mistake doctor office reception employee makes immediately
upon answering the phone.
3 Ways to make that WOW impression over the phone. You have to build a rapport quickly on the phone.
What are the best way to collect copays and deductibles?
Treat the patient, don’t treat them based on what podiatry insurance will pay for? If the patients’ needs a service, explain to them the why and cost and let them make that decision, don’t make it for them.
I don’t give people more than they need… give them exactly what they need
when they need it, no matter what.
What type of services can someone offer to make more money? Ethically
of course!
Do you ghost write books or
encourage people to write them and why? Marketing opportunities with an ebook, this
might surprise you. One is a drip email
because at 13 weeks he finds people finally pick up the phone and ask for an
appointment.
What is a rainmaker day?
When should someone implement that one day off? How do we stay focused on high
level tasks for the rainmaker day? Remember to work 50 -60 minutes and then
take a break and then switch to a new task.
We tend
to use the excuse: I just don’t have time.
Dr. Peter busts that by saying, You Need to delegate tasks to other peoples…stop
micromanaging.
Why is his daily affirmation recently been,
Things Come Easy To Me.
Dr. Wishnie also gives us a tactic on how to
take two weeks off from work without destroying your bank account.
Happy Family Life Tip: Don’t take a happy
marriage for granted. Also, we many roles in life (father, husband, friend, CEO
etc) and we need to schedule time for all of them. It’s not all about You.
Books:
John Maxwell, Tony Robbins, Brendon Burchard especially the planner, Michael Hyatt, Charlene Johnson, Jen Sincero, Stephen Covey – 7 Habits of Highly Effective People
Toppractices.com Practice Management Button
IG: Pwishnie
Dr. Peter Wishnie practices podiatry in New Jersey with a specialty in athletes and pediatrics. He is 1/3rd of the podiatry practice management company TopPractices.com (click on practice management).
Clinic site: www.stopfootpain.com
His coaching style: certified John Maxwell Leadership Coach
Show notes can be found at http://www.adoctorsperspective.net/121 here you can also find links to things mentioned and the full transcript.
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