It's the early 1990s and the diet boom is over. Weight Watchers is now a millstone around Heinz's neck, Jenny Craig's advance has stalled, and Nutri/System's bankrupt and broken.
Faced with tanking sales, the diet giants home need new tricks to get people back on their weight-loss plans. And soon all three are homing in on the same answer – paying celebrities big bucks to convince the public that they're just a diet away from happiness.
This episode was originally released as a Wondery+ exclusive
Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.
Support us by supporting our sponsor!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Battle for Paramount Pictures | Reinventing an Empire | 5
The Battle for Paramount Pictures | Down to the Wire | 4
The Battle for Paramount Pictures | Under Siege | 3
The Battle for Paramount Pictures | Hidden Agendas | 2
The Battle for Paramount Pictures | Killer on the Loose | 1
Best of Business Wars Daily | That's Showbiz | 6
Gucci vs Louis Vuitton | Fashion Forward | 5
Gucci vs Louis Vuitton | The Dom-Tom Bomb | 4
Gucci vs Louis Vuitton | Ready-to-Wear | 3
Gucci vs Louis Vuitton | The Wolf in Cashmere | 2
Best of Business Wars Daily | Wardrobe Changes | 8
Gucci vs Louis Vuitton | All in the Family | 1
Häagen-Dazs vs Ben & Jerry's | The New Tastemakers | 7
Häagen-Dazs vs Ben & Jerry's | Breaking the Ice | 6
Häagen-Dazs vs Ben & Jerry's | Hunger Games | 5
Encore: Häagen-Dazs vs Ben & Jerry's | Trading Licks | 4
Encore: Häagen-Dazs vs Ben & Jerry's | Doughboys and Dead Heads | 3
Sponsored: Welcome to the Future of Work (Dell Podference) | 2
Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2
Sponsored: The Art of Disruption (Dell Podference) | 1
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Freakonomics Radio
The Last Word with Lawrence O’Donnell
The Vanished Podcast
American Scandal
The Generation Why Podcast