From 15 Armed Robberies to Changing Lives: The Jay Pukepuke Story

2025-11-26

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Jay Pukepuke went from a rugby league player with huge potential- he was a Warriors age-grade star and on track for a career in the NRL. Then he went off the rails and committed 15 armed robberies which saw him incarcerated for six years across some of New Zealand’s toughest prisons.Since then he has become a father, a mentor, an author, and the co-founder of an organization called “Bros for Change.”Inside this episode, Jay opens up about::The adrenaline addiction that drove him into crimeHearing anoth...

Jay Pukepuke went from a rugby league player with huge potential- he was a Warriors age-grade star and on track for a career in the NRL.

Then he went off the rails and committed 15 armed robberies which saw him incarcerated for six years across some of New Zealand’s toughest prisons.

Since then he has become a father, a mentor, an author, and the co-founder of an organization called “Bros for Change.”

Inside this episode, Jay opens up about::

The adrenaline addiction that drove him into crime

Hearing another inmate being beaten to death in a neighboring cell

The shame he still carries for the victims

The moment he finally realized he had to change and so much more!

His book Inner Warrior captures this journey on the page, but hearing him speak it is something else entirely. Jay is funny, confronting, and incredibly honest about the man he used to be… and the man he’s become.

If you like redemption arcs, this one is as authentic as they come.

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