What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work?
Fergus O'Carroll hosts the On Strategy Showcase podcast. He focuses on one thing–the stories behind incredible advertising campaigns.
In this episode, I gently encourage Fergus (joking, I totally forced him) into a list of ten things he's taken away from tens of his own interviews. They are:
1. We don't understand enough and need to push for a deeper understanding in our work
2. Don't let the search for an elusive insight ruin a good strategy
3. New shiny objects are killing us
4. There's no one way to plan
5. There's no one truth–there are many truths
6. Don't forget the other 50%
7. Rediscovery is more powerful than reinvention
8. Study the past
9. Develop the brand's voice over time because it won't happen over night
10. There's no shame in your strategy showing
You can find Fergus and his work here: http://www.onstrategyshowcase.com
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Bonus points: Fergus is talking at The Sweathead Do-Together this September. Find details and tickets here: http://www.thedotogether.com
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)
How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)
Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny
What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC
Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year
The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising
A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova
A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC
An Anonymous Interview With The Instagram Account @Agencyprobs
Digital Trends But Useful - Simon Kemp, Kepios
Empathy In Strategy - Elisabeth Bromberg, Mildred Mae
When Work Doesn't Want You To Work - Monologue, Queens, NYC
What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx
Last Week My Bank Client SVB Collapsed – Jason Harris, CEO Mekanism, Discusses Dealing With Tough Times As An Agency Owner
How To Fast-Track Your Strategy Career - Christine Villanueva, CSO
What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC
How To Pitch With Joy (Plus Advice For Young Lions) - Nish Shah, Lifelong Strategist
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