HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, Pete Moore sat with Yvette and Neal McGaffin, Co-Founders of Reform RX. to discuss the challenges and opportunities in the connected Pilates space, what it's like to get involved with manufacturing, and more!
They delve into strategies for the HALO sector during COVID, highlighting that partnerships with gyms and studios may be a more effective approach versus trying to go direct-to-consumer initially. They also emphasize the importance of considering various options when developing a business strategy.
The couple also discusses their (very winding!) four year journey of research and development to roll out the "Porsche" of the Pilates industry. Neal states, "QR codes! This is the (one) of the features that will stand you out from competitors. Scanning a QR code and allowing members to bring metrics to your users. . . .and for them to take away what they've done in your class" is a game changer for studio owners. Finally Neal and Yvette also talk about the emotional roller coaster of being a married couple running a business and staying positive.
Some key moments:
[00:01:58] Own studios, innovate, create Reformer, succeed!
[00:04:21] Connected fitness market strategies during COVID.
[00:11:37] Entrepreneurship, roller coaster, emotional management, success.
[00:15:50] Celebrate wins, not focus on losses.
[00:18:06] Flexible content library and equipment for workouts.
[00:19:29] Keep going! Perfect timing for Pilates market.
A few key takeaways:
Click here to download transcript.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #441: Pickleball Passion-Randy Sussman's Success Combining Fashion and Function with PB1965
Episode #440: Untamed Heart - Natacha Nelson on Unlocking Your True Potential and Living Authentically
Episode #439: Breaking the Mold-Rechelle Balanzat's Innovative Approach to Scaling JULIETTE
Episode #438: Betting on Fitness-Exploring Wunup's Unique Gamification Approach with Blake Richards
Episode #437: From Struggling to Thriving-Fixing the Broken Model of Gym Marketing and Sales With Cale Owen
Episode #436: From Meal Prep to RINGO: With Serial Entrepreneur Chris Place
Episode #435: KaiaFit Lessons Learned | Franchising, Growth, and the Importance of KPI's.
Episode #434: From Fitness to Interconnected Health: Exploring the Evolution of FlexIt
Episode #433: Membership Community? Yes or No? Please Fill In This 2 Question Survey
Episode #432: Pickleball is Life-Dill With It! Your New Favorite Show, Coming Soon!
Episode #431: Russ Meneve-From Successful Stand Up Comic to HALO Entrepreneur
Episode #430: Addressing Frustrations and Creating Solutions | Laura Munkholm from Walla
Episode #429: Emre Ozgur from Safe Sweat | Building Profitable Fitness Franchise Models
Episode #428: Lifting Businesses, Uplifting Lives | How Carol Ann Chambers and Lionel University Are Changing the Game
Episode #427: The Secret To Keeping Fitness Clients Motivated and Getting Results With Physmodo
Episode #426: Building the SKOP Reformer | The Roller Coaster Journey of Entrepreneurship with Kimberley Clayton
Episode #425: Good Growth Margins and Growth Curves | Uncovering Ideal Investments in Private Equity with Eric Epstein
Episode #424: Pickleball Fashion and Function | A Conversation with Kristin Peterson and Partners from Volee
Episode #423: Ahmed AbouElezz of FITT Finder: Empowering Users to Personalize & Find Their Fitness Tribe.
Episode #422: Boosting Business Growth and Retention | Insights from Taylor Watkins of Digital Revenue Systems
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money