Getting on to the first page of the search results is the ultimate goal for any business that is carrying out an SEO campaign. But how do you stand out to someone searching and encourage them to click through to your website?
Search engines such as Google, pull data frankrom your website to show in the search results. There are two key elements that form the title and description that show up on the results pages. These are the title tag and meta description.
In this episode, Mark takes you through what makes your meta title and description swing so people can click on it and take action.
Find out how one company in Bognor got his business to fix his guitar, just from their meta title
Getting a proper plugin
[1:06]
Many people search for a certain product or service on Google and other search engines. You will receive this extensive list of search results. The next step is picking which option to click. Now, you wouldn't be pulled to the meta description and meta title. Thus, Mark says these meta titles are what show in search engine results. Obtaining the proper plugin is the first step to take.
The proper plugin
[2:26]
Many SEOs use Yoast. However, Mark does not recommend using that for it is buggy instead he recommends using Rankmath.
Attracting people
[7:17]
The meta titles should be enticing and attractive to possible customers. Having a basic default “about us” will not entice customers. Mark advises putting the reader on a journey by putting all the necessary information.
Being unique
[9:59]
The other thing you have to do is stand out because you have to be unique. Being unique is one of the most effective strategies for business owners to attract customers to click on their website during search results. If you're not unusual, you'll notice it will be a problem. You can look at your search results and see where you rank compared to your competition. See which are number one on the first, second, and third pages.
[13:12]
Meta titles
Mark is trying to convey here that if you can get your meta titles and meta descriptions right at the start before you do anything else when you create your pages and get this particular bid, that would be ideal. Your click-through rates will skyrocket regardless of where you are on Google right now.
Links & ResourcesConnect with Markwebsite: https://markhoward.coach
Mentioned ResourcesRank MathJarvis
Learn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
Hosted on Acast. See acast.com/privacy for more information.
Is your Ego causing your business harm?
Wave hello to Wavve
What a load of Cock and Bull
Is the likes of Udemy Diluting industry standards?
Befries - death of a chip shop
How to get cheap rooms for Workshops or Training
Presentation tips - why you need to be prepared.
3 must have tools for your business
App Review - Bonjoro
The Hungry Lion vs the Chicken
How to sell a Pussy Mirror
The importance of business transparency
Why Facebook friends are NOT your customers
The Tea Journey interview
SEO companies - Why you may not need them!
Top Tips for getting the most from a Business Networking meeting
Focusing on the ONE to stop diluting your company
DIY are you saving money
How to work your Unsubscribe list
Going Cheap maybe costing your business more!
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth