This episode features an interview with Narine Galstian, CMO at SADA, an IT Services and Consulting company that helps customers move to the cloud and then innovate and explore what is possible on the cloud.
In this episode, Narine discusses fostering ongoing conversations with customers and focusing on getting customers for life. She also dives into the importance of providing value at each stage of the customer journey and meeting customers where they are.
Key Takeaways:
Quote:
“ I think you have to kind of go where the customer is. While travel budgets are being cut everywhere right now, right? Everybody's very budget-conscious. You have to be mindful of everyone's time and make sure that you're bringing value to them. When we go on these roadshows, we're really investing time into putting these together and making sure that when the customer is coming to sit with us for 2, 3, 4 hours, that we're bringing value to them at every stage. And they appreciate that. They appreciate the fact that we're coming to them and they're not having to take time out of their schedule to fly across the country to sit in sessions that may not be relevant for them because they're too general at some of the big conferences, right?”
Episode Timestamps:
*(03:38) The Trust Tree: Ensure the marketing strategy is in sync with sales
*(10:24) The Playbook: Investing in events and digital tools
*(25:23) The Dust-Up: Being accountable and taking ownership of failures
*(26:48) Quick Hits: Narine’s Quick Hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
The Demand Gen Strategy for a $4B+ FinTech Disruptor with Vidya Peters, CMO of Marqeta
Part 2: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Part 1: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
Google Cloud & Google Workspace: Building a Demand Gen Powerhouse for a $13B Division with 6M+ Customers with Sarah Kennedy, VP of Global Demand and Growth at Google Cloud
Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer with Suku Krishnaraj, CMO of Sumo Logic
How to Use Storytelling to Drive Unprecedented Market Demand with Kyle Christensen, VP of Marketing at Zuora
Cultivating an Innovative Marketing Strategy for the Digital-First World with Jen Dimas, CMO of Gigster
The Demand Gen Playbook of One of the Top 50 Women in Revenue, Lauren Vaccarello, CMO of Talend ($TLND)
Digital Marketing Strategies that Fuel a $64 Billion Software Giant with Michael King, Sr. Director of Cloud Marketing at VMware
Predictions for the Future from the Godfather of Marketing Automation, Adam Blitzer, EVP at Salesforce
Scaling Demand Gen to Build the Next Unicorn with Jamie Grenney, CMO of OwnBackup
Demand Gen Trends to Invest in According to a Six-Time CMO with Heidi Melin, CMO of Workfront
Creating A $2.2 Billion Revenue Intelligence Powerhouse with Udi Ledergor, CMO of Gong
Why Marketers Must Shift from the Funnel to the Flywheel with Chandar Pattabhiram, CMO of Coupa
How Tenable Captured the Fortune 500 Using Solution-Based Marketing, with Melton Littlepage, SVP at Tenable
How to Turn Your Customers Into Your Greatest Advocates with Dave King, CMO of Asana
12M Users and Beyond: Designing a Marketing Team for Slack's Parabolic Growth with Julie Liegl, CMO of Slack
Marketing Strategies That Led to Billion Dollar Acquisitions with Tom Butta, former CMO of SignalFx
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, with Latane Conant, CMO of 6sense
Demand Gen Secrets from One of the 15 Most Influential Women in Marketing Tracy Eiler, CMO of InsideView
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips