To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
349: Centering the Learner/Worker with CAEL’s Christine Carpenter
348: Revving Up Revenue with Sean Soth
347: How and Why to Make a Learning Community
346: Marketing AI with Paul Roetzer
345: 5 Cs to Power Up Your Portfolio
344: Responsible Consumption and Production of Research with Elizabeth Engel and Polly Karpowicz
343: Forging Effective Learning with Bror Saxberg
342: Talking Digital Credentials with 1EdTech
341: Chatting about ChatGPT and Learning Businesses
340: At the Intersection of Coaching and Learning with Jen Lewi
339: Product Development and Learning Communities with James Young
338: Preparing for 2023
337: Redux: The Surprising Truth About Human Behaviors and Learning with Dan Pink
336: Redux: Mindfulness and Learning with Ellen Langer
335: Reflections on 2022
334: Virtual Facilitation with Diana Howles
333: A GPS for Learning with Dr. Prasad Ram
332: The New Blended Learning
331: Learning Engineering with Jim Goodell
330: Content Strategy with Hilary Marsh
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money