To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.
Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
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288: Relevant, Efficient, and Economical: Learning Touchstones with Ray Schroeder
287: Now's the Time: The Year That Is
286: Now's the Time: The Year That Was
285: Who and What: The Capacity Challenge
284: The Irresistible Episode—Now with Financial Modeling!
283: MBA Student for a Day with Steven Schragis of One Day U
282: Learning Diversification with Jim Obsitnik
281: Studying Innovation with Mary Byers
280: The Strategy and Marketing Episode
279: Learning to Get Down to Business
278: Taking Action with Learning Science
277: Evidence-Based Evaluation with Rob Brinkerhoff and Daniela Schroeter
276. Practice and Feedback: Evidence-Based Tools for Learning
275: Designing Content Scientifically with Ruth Colvin Clark and Myra Roldan
274: Needs, Wants, and Learning Science
273: Effective Learning with Learning Scientist Megan Sumeracki
272: Learning Science for Learning Impact
271. Making Learntech's Promise Real
270. Digital Transformation with Ashish Rangnekar
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