Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Every year we come out saying that this is the year of video.
Seems that way doesn't it?
Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.
I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.
We discussed:
Understanding the power that video can have for your marketing.
Did you know, for instance, that 64% of internet users are more likely to buy a product after watching a video?
How to create the perfect video.
If budget allows, hire a professional to help you with videos, but if you are going to produce the videos yourself, there's a LOT to consider.
How to best use your videos on social media
and more!
Needless to say if you are trying to play catch up with video, this episode is for you!
Key Highlights
[01:35] Introduction of Podcast Guest, Scott Miller
[06:48] Why We Need To Focus On Video Today?
[09:25] How To Create A Perfect Video?
[12:28] Balancing Professionality With Authenticity
[14:22] Tips And Tricks On Preparing Recorded Videos
[16:00] Scott's Suggestions On How To Come Up With Ideas For The Video
[16:37] Expert Marketing
[18:00] How To Best Use Videos On Social Media
[20:53] Balancing Videos With Other Content Type
[23:32] Connect With Scott
Notable Quotes
Guest Links:
Learn More:
How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]
New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022
How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
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Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
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What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
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