In deze aflevering praat ik met Daniël Markus, webanalist en oprichter van Clickvalue. Dit bureau heeft hij sinds 2003 laten uitgroeien tot een data driven online marketing bureau dat sinds 2 jaar 1 van de 5 labels is van LevelUp Group. Daniël is binnen de groep verantwoordelijk voor innovatie van de dienstverlening en groei van klanten. Over de focus op groei heeft hij vorige maand een boek gepubliceerd: Digital Marketing Pinball. In dat boek speelt CRO uiteraard een grote rol, genoeg redenen dus om Daniël uit te nodigen in het CRO.CAFE. Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features Aanvullende info over deze aflevering kun je vinden op https://www.cro.cafe/podcast/digital-marketing-pinball
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
Using text messages to improve conversions and retention
Bayesian expected loss: Telling a complete story with data
Experience as UX designer in a very data driven company (Booking.com)
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
Top 10 reasons your A/B tests fail the Quality Assurance phase
Remote growth hacking from Nigeria
Browsers, cookies & server-side testing with SiteSpect
Optimizing the user experience for an art shop/marketplace
600+ psychological principles for driving behavior? Not even close...
Why humanizing data is so important, with Eltine van der Veer
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
Unleash Your Primal Brain, with Tim Ash
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
CRO Salaries: Agency vs Client-side vs Freelance
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
How to run copy experiments & why you should differentiate, with Peep Laja
How to embed experimentation into Agile product development, with Jonny Longden
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast