What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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211: 10+ Conference Networking Strategies with Alisa Cohn (Pivot Crossover)
210: ⛵️Knot a Care—Sailing the Free Time Seas with Joy and Ease
209: From Lost and Founder to Chill Work with Rand Fishkin
208: 😇 Delight Is in the Details
207: Geeking Out on Client-Facing Pages + Favorite Notion Templates with Karen Allen
206: 🦊 Celebrate the Small Fixes, aka Your Business Rose 🌹
205: Why Paul Millerd Turned Down a $200K Two-Book Traditional Publishing Deal
204: 8 Benefits and Strategies for Managing a Shared Team Inbox Through HelpScout
203:🎢 Riding the Emotional Rollercoaster of Launching with Natalie Lue
202: 🎉 20+ Free Time Permission Slips for Small Business Owners (Part 2)
201: Never Lose a Team Member Again with Joey Coleman
200: 🎉 20+ Free Time Permission Slips for Small Business Owners (Part 1)
199: Creating Happier Hours and the Diminishing Returns of Too Much Free Time With Cassie Holmes
198: Book Club ✨ OUTRAGEOUS OPENNESS: Letting the Divine Take the Lead by Tosha Silver
197: Growth Loops + Why it’s Better to be Respected than Liked with Todd Herman
196: 🍩 What Do Donuts, Coffee, Conversation, and Energy Cliffs Have in Common? (My Mini Daily Audio Diary from Attending TED 2023)
195: Traversing the Dark Forests of Creativity and Business with Jessica Abel
194: 🤖Top 10 Favorite Recent GPT Prompts for Creative Business Owners (BFF Bonus Replay)
193: Sabbatical Planning with DJ DiDonna
192: 📲 5 Creative Ways to Better Organize Your Phone Contacts
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