Stories and Strategies for Public Relations and Marketing
Business:Marketing
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.
In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.
The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.
Listen For:
03:44 Strategy Over Story
07:19 The Physical Power of Messaging
10:01 Audience Desires vs. Business Goals
18:53 The Historic Call to Action
Guest: Mike Nachshen, Fortis Strategic Communications LLC
Website | LinkedIn
Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every Time
Reagan Library Berlin Wall Speech
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the Show.
Social Media is OVERRATED!!
PR and Marketing for Web 3.0
Digging Deeper Into the Edelman Trust Barometer
The Truth About Umms and Uhhs
Headlines with Ragan’s PR Daily – Chat GPT and Other News
Is the Person You’re in Conversation With – Faking it?
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
When Lies Build Trust
Integrating the Newer Tools Into Traditional Marketing and PR
A Close Look at Today’s Social Media Channels With Grey Group
Taking an Organizational Stand on Social and Political Issues. Is it Worth it?
Building Reputation Capital Before the Crises
Halloween Special: Those Career Moments That Terrify Us
The ORID Method for Structured Conversation
New Research Suggests We Each Have 6,200 Thoughts Per Day
How to Pitch Micro Media (Like Podcasts)
The Behavioural Science Communications Firm That’s Changing Everything
The Five Situations Your Senior Leaders Will See or Hear You
Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?
How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored