Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).
Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.
In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.
In this episode, you'll learn:
Links & Resources:
Homestead Living
Homestead Living on Instagram
School of Traditional Skills
Homesteading Family
Good People Digital
Everything Worth Preserving
Darrell Vesterfelt Links:
Darrell’s website
Follow Darrell on LinkedIn
Follow Darrell on Twitter
Follow Darrell on Instagram
038: Steph Smith - Turn Your Newsletter Into a Seven-Figure Business
037: Nat Eliason - Making Money From Your Course Before You Launch
036: Ann Handley - How Expert Marketers Get More Subscribers
035: Dickie Bush - How To Make $100,000 Writing on Twitter
034: Jason Feifer - How To Balance Creativity With Your Career
033: Veni Kunche - 3 Years of Growth: 29x Subscribers & 34x Revenue
032: Li Jin - Explode Your Reach and Make More Money
031: Mario Gabriele - From Lifelong Obsession to Thriving Business
030: Sam Parr - Growing to 2M Subscribers and Selling Your Newsletter
029: Codie Sanchez - The Key to Becoming a Future Billionaire
028: Packy McCormick - How Much Are 30,000 Subscribers Worth?
027: Nathan Baschez - Find Your Best Ideas With a Newsletter Mastermind
026: Khe Hy - How You Can Do $10,000/Hr Work
025: Louis Nicholls - Explode Your List Growth: Use a Referral Program
024: Dan Frommer - Be Interesting, Every Day, Forever - Secrets to Media Success
023: Tiago Forte - Building a Second Brain & Lessons From a $1M/yr Newsletter
022: Lenny Rachitsky - The Dark Side of Paid Newsletters Nobody Talks About
021: Byrne Hobart - Build Recurring Revenue With Your Newsletter
020: Dan Runcie - From Sending Newsletters to High-Paid Consulting
019: Dan Oshinsky – Turn Your Newsletter Into a Business (Lessons from Buzzfeed)
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