Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors.
Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond.
By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/content-marketing-engineered-wendy-covey
414 Content Chemistry by Andy Crestodina
413 Marketing The Moon by David Meerman Scott
412 Decoded by Phil Barden
411 Everybody Writes by Ann Handley
410 The Customer Base Audit by Peter Fader
409 The Bezos Blueprint by Carmine Gallo
408 Prove It by Melanie Deziel
407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
404 Friction by Soon Yu
403 The Sales MBA by Douglas Cole
402 Using Behavioral Science in Marketing by Nancy Harhut
401 The Brand Positioning Workbook by Ulli Appelbaum
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
399 Brand Vision by Jim Everhart
398 The Things We Love by Aaron Ahuvia
397 Evolutionary Ideas by Sam Tatam
396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
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