The BookSmarts Podcast, with Joshua Tallent
Arts:Books
This episode starts with a story about clay tablets and builds a connection all the way up to a modern metadata issue.
The story is about how a team of researchers utilized cutting edge mathematics to trace the trade itineraries and sales transactions left behind by Assyrian merchants 4,000 years ago. Using this information, the team was able to determine the location of cities that were hidden to time, and were able to find corollaries between the size of those ancient cities and those same cities today. This is a fascinating look at how data can change the way you look at issues. You can read the paper here: https://www.nber.org/system/files/working_papers/w23992/w23992.pdf
This story is a great example of what can happen when you take a more data-centric approach to an issue. As many publishers have learned over the last decade, taking better control of your data is imperative to your success. The best way to do that is with a title performance monitoring tool.
One important issue that impacts publishers every day, often without them even knowing it, is data overwriting. Joshua talks extensively about this issue, and provides listeners with five suggestions to help them more effectively deal with their book data being overwritten.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 22: George Slowik, Jr. on the 150th Anniversary of Publishers Weekly
Episode 21: Thad McIlroy on Metadata Quality, the Backlist, and more
Episode 20: Todd Sattersten on The Magic Number
Episode 19: Scott Miller on Publishing at FranklinCovey
Episode 18: Robin Whitten on Audiobook Demographics and Quality
Episode 17: Fran Toolan on Cybersecurity
Episode 16: Nick Espinosa on Cybersecurity
Episode 15: Updates on Keywords and Reviews
Episode 14: Mary McAveney on Book Discovery
Episode 13: Alessandra Torre on Indie Author Strategies that Publishers Can Use
Episode 12: Michael Cader on Challenges and Opportunities in Publishing
Episode 11: Recent Kindle Changes: A+ Pages and the Death of the MOBI Format
Episode 10: The Need for Standards
Episode 9: Erik Nelson on Branding and Marketing
Episode 8: Everything You Wanted to Know About Keywords
Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation
Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales
Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery
Episode 3: Guy LeCharles Gonzalez on Being Data-Informed
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