“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W. Seeger – Wayne State University.
The Effective Crisis Communication https://www.sagepub.com/hi/nam/effective-crisis-communication/book246198 textbook examines the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
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On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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Special Guest: Kitt Letcher, CEO – Better Business Bureau of Central Oklahoma
Special Guest: Vicki Langford, VP of Resonance, Inc. and Project 3810 Partner
Special Guest: Terry Furrh, Owner of Eyes Etc.
Special Guest: Steve Davis and Che’ Loessberg
Think Strategic, Act Tactical
The Essential Skill Of Listening
Addressing Rumors In The Digital Age
Out-Of-The-Box Ideas
When Is The Right Time For Crisis Communication?
Starting A Business Is Hard!
Avoiding PR Tone Deafness
Business Adaptability
Helpful Tips For Professional Development
The Value Of Self-Worth In Your Career And Life
Personality, Character or Gaffe? Social Media Tone.
Business Strategy vs. Corporate Culture
Presentation Tools For Communication Pros
2019 Business Trends: Collaboration and Community
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