There’s an influencer for every thing these days. Camping equipment? Sure. Nutritional supplements? You bet. Miniatures? You know it. College admissions? But of course. In this episode, though, we’re going to focus on one of the original influencer niches: MOMS.
The rise of the influencer ushered in a new outlet for self-help. Now, not only are there motivational books and talks, there’s a product endorsement to help you live your best life. Influencers give us, perhaps, the direct line between personal growth and consumer capitalism. I talk with the author of the forthcoming Momfluenced, Sara Petersen, about all of that and more.
Footnotes:
Radically rethink how you set goals: pre-order Tara's new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting. Find it anywhere books are sold or at explorewhatworks.com/book.
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EP 363: Making The Hard Call With 90-Day Business Launch Founder Michelle Ward
EP 362: Debunking The Myth Of Scarce Attention
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EP 360: Slowing Down To Make Sustainable Choices
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EP 358: Imagining New Ways To Work With Future Proof Skills Lab Founder Liz Wiltsie
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EP 356: Creating A System Of Care
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EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media
EP 352: Personal Strengths Make Strategy Stronger
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EP 350: Slowing Down For Success With Coach Reva Patwardhan
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