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SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Diane Primo, CEO of the award-winning public relations and marketing agency Purpose Brand and author of ADAPT: Scaling Purpose in a Divisive World.
Before opening her own agency, Diane acquired significant experience working as a marketing executive for corporations, including Pepsi and what became AT&T, and was CEO of an e-commerce home-services company. When she decided to strike out on her own, she sought to combine her passion for purpose-led businesses and her experience and love for marketing.
In addition to working with a variety of companies, both well-established and startups, Diane is passionate about solving problems and helping others using a business process framework. She's used this strategy in helping address homelessness in Chicago, where she's based, as well as being part of a technology board that provides access to capital and mentoring for black and brown entrepreneurs.
Diane believes articulating and aligning with your purpose is essential for any business - the earlier, the better.
Now, let’s get better together.
Actionable InsightsBook or Blog or Twitter or LinkedIn or JSYPR
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