More and more non-profits are discovering that mid-level is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to your mid-level donors.
But how do you know if your mid-level program is working as it should? At Veritus, we evaluate mid-level programs based on three key objectives: Keep, Lift, and Move. When you measure each of these components, you’ll be able to see the real impact of your mid-level program in growing your donor pipeline.
For this podcast episode, Richard and Jeff hand it over to Lisa and Kara, two of our in-house experts on mid-level programs, for a conversation about how to approach your mid-level goals and KPIs so that you can retain more donors and move those who are ready into major gifts.
Show Highlights: In this episode, you’ll learn about…
Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.
Additional Resources:
More Myths in Major Gifts
Answers to Your Burning Questions
New Year's Resolutions, Part 2
New Year's Resolutions, Part One
The Six Economic Realities of Major Gifts
The Donor-Facing Back Office
The Biggest Barrier to Major Gift Success
Dispelling the Myths about Major Gifts
Equity in the Non-Profit Workforce
What is The Veritus Way?
Strategies to End the Year Strong
Fifteen Questions to Help You Go Deeper with Your Donor
Ten Ways to Get Rid of Your Donor
Should MGOs Get Bonuses?
Five Reasons MGOs Fail
What’s Wrong with University Major Gift Fundraising?
Now is the Time to Invest in Major Gifts
The Sky is Falling!
Are All Your Eggs in One Basket? Diversifying your revenue streams
Forget Pivoting — It's Time to Really Change
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Advocacy Scoop Podcast
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications