What do a flying money emoji, a stray takeaway coffee cup, and a heart have in common? Those were the starting clues I brought to Adam Chaloeicheep and his cofounder Marisol at Together Agency before starting work on the Free Time brand—as now expressed in my latest podcast, website, and book.
This is a two-part crossover from the Free Time podcast; this episode originally aired in November 2021. We’re discussing the strategic thinking that goes into brand strategy long before the visual assets are produced, the biggest misconceptions clients have about the investment and process, and why brand is so important for a business.
More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions.
He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.
Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
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🎁 Give the Gift of Free Time! Buy One → Get Two Free (🎧 Early Audiobook Access)
269: How to Stand Out When Everyone is Peddling the Same Sh*t with Terri Trespicio
268: Decoding Greatness with Ron Friedman
267: Tracking Wonder with Jeffrey Davis
266: Are You High Net Freedom?
265: Free Time Crossover — Eliminate Email with Cal Newport
264: Embrace Your Onlyness with Nilofer Merchant
263: Conduct a Relationship Audit with Ximena Vengoechea
261: Cosmic Health—Why Your Wound is Your Wisdom with Jennifer Racioppi
260: Everyday Rituals and the 'Sparkling of the Sacred' with Casper ter Kuile
259: Introducing Free Time with Jenny Blake!
258: Big Things Brewing + the Power of Tiny Sprints
257: Gentle Business Revolution with Sarah Santacroce
256: Saner Arguments—Discourse vs. Debate with Bob Gower
255: Dr. MJC on Vaccine Trial Updates and Post-Election Pivots
254: The Practice—On Generosity, Peculiarity, and Showing Up with Seth Godin
253: MIRACLES—What was your word of 2020? What word chose you?
252: On Spiritual Awakening, Faith, and Surrender in 2020
251: Listener Q&A on (Furry) Imposter Monsters
250: Staycation in the City
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