In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space.
Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape.
Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more!
Key takeaways:
0:00 Introduction
2:40 Sabir on the Show
4:59 The 8 Dimensions of e-commerce Growth
9:10 Don't Be Just Dependent On PPC
10:59 Six Rules for Growth in the e-Commerce
13:39 What You Need to Do Now to Get Your KP
15:30 Bounce Rate: The Key KPI in e-Commerce
20:25 E-commerce Marketing: The #1 device in the US
23:28 Pricing and Promo Codes
29:00 Customer Segmentation and Pricing
32:20 Top Tier Customers and their engagement
36:40 How to Build a Story-based Marketing Plan
42:26 Product positioning and brand building
45:16 Adding four new dimensions to your product catalog
48:47 Customer UX: The 5 dimensions
55:01 How WhatsApp is improving the customer experience
56:49 5 Things to Know Before Buying a e-commerce platform
1:00:55 Six Rules for Building a Shopify Business on AI
1:06:59 Should You Install the Pinterest App for Your Business?
1:09:22 Amazon Supply Chain: Last Mile Logistics
1:12:39 8 Key Dimensions of a Growing Business
Sabir Semerkant: https://growthbysabir.com/
Get in touch with Lee: https://winningwithshopify.com/help/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
PPC Ep 1 - Google Ads Masterclass With Pamela, Ajala Digital
Going International on Shopify - Special Guest, Tim Richardson
Ep 4 - Exclusive Interview With Dan Nephew from Lovepop (Shopify Store). What's changed during Covid?
Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?
Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Episode 101 Special - With a Surprise Guest!!
SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand
SEO Part 3b: Content Optimisation Todo List
SEO Part 3: Content Optimisation on Shopify
SEO Part 2: Technical Optimisation on Shopify
SEO Part 1: Keywords - With special Guests, Chris Laas
Facebook Ads Masterclass with Kevin from Voy Media
"I’ve invested in advertising - nothing has worked” - How To Never Be This Person!
Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps
Exclusive Interview With Brightpearl - Preparing Your Store To Scale
Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
Entertainment Thinking With Marketing Guru Brian Millar
Creating Epic Content That Converts - The Power of Words!
Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money