Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy.
Ever wondered why webinars hold such a powerful sway in marketing? Our conversation with Melissa explores the psychology behind their effectiveness and unveils the game-changing potential of repurposing content to engage with diverse consumers. We talk about the art of maintaining customer-centricity even in automated webinars, and how auto-responders and chats can ensure seamless customer experiences.
From choosing the right platform to scripting for maximum engagement, we leave no stone unturned. Melissa shares insightful tips on promoting automated webinars, the dos and don'ts of creating them, and how they can be harnessed to generate leads and enhance your company's reach. Her tips on leveraging authenticity to create impactful webinars are worth their weight in gold. Brace yourselves to reimagine your digital marketing strategy and give your business the boost it needs.
Guest Links
Learn More:
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My Social Media Theme for the New Year: Focus
Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]
Live Streaming: An Essential Component of Content Marketing [Abbson Live Interview]
Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]
How to Reach Out to Bloggers and Social Media Influencers
Rediscovering the Value of Social Media for Business - in South Africa - Part 2
Rediscovering the Value of Social Media for Business - in South Africa - Part 1
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My New Video Workshop: Content Marketing for Social
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My Best Social Media Advice? Ignore Everyone's Social Media Advice.
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