Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy.
Ever wondered why webinars hold such a powerful sway in marketing? Our conversation with Melissa explores the psychology behind their effectiveness and unveils the game-changing potential of repurposing content to engage with diverse consumers. We talk about the art of maintaining customer-centricity even in automated webinars, and how auto-responders and chats can ensure seamless customer experiences.
From choosing the right platform to scripting for maximum engagement, we leave no stone unturned. Melissa shares insightful tips on promoting automated webinars, the dos and don'ts of creating them, and how they can be harnessed to generate leads and enhance your company's reach. Her tips on leveraging authenticity to create impactful webinars are worth their weight in gold. Brace yourselves to reimagine your digital marketing strategy and give your business the boost it needs.
Guest Links
Learn More:
Using Behavioral Science in Marketing [Nancy Harhut Interview]
AI is Transforming Digital Marketing - Here's What You Should Know NOW!
How to Build an Army of Irrationally Loyal Fans to Your Brand [Deb Gabor Interview]
The 10 AI Tools for Marketing That I Am Using Today
How to Analyze Marketing Data To Improve Your ROI [Emma Lo Russo Interview]
The ROI of Podcasting is Not What You Think
Building a Sustainable Marketing Machine for Small Businesses: Expert Advice [Andrew Schulkind Interview]
Stop Being a Cheapskate: The Importance of Investing in Marketing
The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview]
What the Heck is Holistic Marketing?
How to Develop a B2B Influencer Marketing Program [Tim Williams Interview]
Livestreaming Changes Everything
5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
R.I.P. Marketing Campaigns. Do THIS Instead.
How to Grow Your Business with High Velocity Digital Marketing [Steven Mark Kahan Interview]
Human x A.I. : Unleashing the Power of A.I. in Marketing [Greg Starling Interview]
The Future of A.I. is NOW: 15 Takeaways from Jasper's Generative AI Conference
Exponentially Improve Your Social Media through Authentically Social Content
How to Leverage TikTok for Brand Growth and Influencer Collaborations [Cassie Petrey Interview]
ChatGPT, AI and Search Engines: My New Perspective and Advice for You
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast