On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!
Hear them discuss:
02:14 - The Smarkets origin story, and why Jason thought an exchange was needed
08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience
13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform
21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that
29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors
37:31 - The allure of pivoting to B2B for exchanges and syndicates
47:18 - The challenges of offering political betting markets
52:23 - Trading on Betfair in the early days
60:58 - What Matthew wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.
E153 - New Jersey Betting
E152 - AP and Co-Founder of Betstamp
E151 - Gambling with an Edge
E150 - Betting Evolution - Track to Online
E149 - Crypto Peer to Peer Betting
E148 - Marketing, Affiliates and Betting
E147 - Modeling is Dead
E146 - Hidden Risks
E145 - Gambling Wisdom
E144 - Racing Not Only For (the) Elite
E143 - Tom Waterhouse
E142 - Betting and Analytics
E141 - Racing and Betting in America
E140 - Betting/DFS Player and Entrepreneur
E139 - Hong Kong and Australian Racing & Betting Journalist
E138 - Bookmaking in 2020
E137 - Stats PhD working with betting syndicates
E136 - Hong Kong 2 Win
E135 - Spanky
E134 - High Volume Bookmaking and Betting
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