Behind The Membership with Callie Willows
Business:Marketing
Carole Copeland Thomas, a diversity and inclusion expert, is talking all about her membership the Multicultural Symposium Series in today’s episode of Behind the Membership.
Carole's online membership actually evolved from her long running annual conference with the aim of providing somewhere business owners could have a year round conversation around important topics that relate to becoming a more multicultural and inclusive business.
In this episode we're talking about the importance of Carole's work and the impact it's having, how she's able to keep her membership very low cost and affordable because of corporate sponsors, and how her current focus is on scaling the membership even further.
We also talk about how she combines her offline events and online membership and the monthly webinars that she runs as both a retention and marketing tactic.
Plus of course much more!
Highs and Lows of a Closed Door Model with Brandon Vogt
Creating a Successful Membership Ecosystem with Janet Murray
Building a 7 Figure Bass Empire with Scott Devine
Growing Through Collaboration with Laura Robinson
Running a "Limited Lifecycle" Membership with Lisa League
Achieving Success in a Small Niche with Shannon Rogers
Experimenting Your Way to Success with Holly Gillen
Building a "Non Guru" Membership with Christopher Sutton
Attracting Ideal Members with Julie Christie
Making the Leap from Products to Membership with John Tuggle
Thinking Outside the Box with Avalon Yarnes
Pivoting Your Membership with Colin Gray
Idea to Launch in 2 weeks with Stacey Harris
Introduction to Behind The Membership
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