Welcome to this episode of the eCommerce Podcast where we explore omnichannel success looks like with special guest Vikram Saxena of Better Commerce. Our conversation navigates how technology, innovation, and customer-focused strategies win in eCommerce, as well as how the Fragrance Shop turned challenges into opportunities, revolutionising the way we think about retail and customer engagement.
In This Episode, You Will Learn:
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How Subscriptions Improve Customer Experience
How Personalization Can Turn Your Ordinary Website Into an Irresistible Sales Platform
What Is Amazon Doing And What Do Amazon Sellers Need To Know
Boost Your Ecommerce Revenue: Strategies to Increase Your Average Order Value
What's Working Right Now With Google and YouTube Ads
How the Merger and Acquisition Landscape Is Changing And What It Means For Your eCommerce Business
How To Grow Your Business Using Email Marketing Strategies
Exploring The Possibilities of Generative AI
How To Create A Frothing At The Mouth Email List With Plain-Text Emails
Why SEO Is Not Just About Search Engines But Better Websites
How AI and Consumer Behavior Can Reduce Shopping Cart Abandonment
How To Develop A Creative Strategy For Your Brands' Advertising
[Bonus Episode] How to Use eCommerce Cycles to Deliver What Matters Most to Your Customers
How To Increase Your Customer Retention: The Ultimate Guide
The Amazing Benefits of Augmented Reality Marketing for Ecommerce
Why eCommerce is Challenging (And How to Make It Work For You)
Grow Your Business With Growth Driven Advertising On Amazon
How To Bring The Magic Of Disney To Your Customer Service
Why You Need to Offer Productized Services
Can you massively increase perceived value or is it just American Hype?
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