CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s still a strategic disconnect in the C-suite. CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins editorial director Roberta Fusaro to discuss how to nurture the CEO–CMO relationship.
Our second segment features an excerpt from our Author Talks series, with author Karin M. Reed. She wrote Suddenly Virtual: Making Remote Meetings Work (Wiley, March 2021) and shares tips on how to create the perfect virtual meeting.
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Beyond burnout: What helps–and what doesn’t
Slow down attrition: Focus on what workers want
The two-wheeled commute: Micromobility and your future
What makes an organization 'healthy'?
Creating good packaging for packaged goods
Apprenticeship gets a makeover
Learning and earning: the bold moves that change careers
How current global trends are disrupting the fashion industry
How to manage the coming wave of investment in capital projects
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Digital transformation on the CEO agenda
The rising risk of a global food supply crisis
The rising toll of the war in Ukraine
The first steps to net-zero emissions
IoT comes of age
Why business must heed customer reviews
How business is facing the challenges of Omicron
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