Passive income isn’t work-free. This is working once and continuing to earn income on that effort.
Here are the 8 secrets to making passive income as a physical therapist.
1) Give Results in Advance
-Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then your audience will buy from you.
2) Lead Flow
-Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don’t.
3) Value Ladder
-At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer.
4) Proven Offer
-It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it.
5) Work Smarter, not harder
-Most who are struggling don’t have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can’t help more people if I’m stuck at a table working on people all day. That’s why I bought back my time with building the right team and software to expand my impact.
6) Evergreen Sales sequence
-Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder.
7) Email Marketing System
-You have to use email marketing. You just have to. That’s why we created the PT Email Engine for our CashPT Platinum Mastermind members and we’ve opened it up to everyone. It’s like buying a car and getting free gas for life. I’ve done all the setup for you. You just have to implement it with your email list.
8) Investing
-You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That’s investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth.
“If you’re not in the game, you’ll never win the game.”
EP. 182 Your Email List is the most Valuable Asset in Your Business: The CashPT Lunch Hour
Ep. 181 5 BIG Reasons You Need to Start Building Your Email List...Especially if You Want to Make Money
Ep 180 Embrace the Struggle with Kyle Rice
EP. 179 Expensive is a State of Mind
Ep. 178 Patient Dropoff Rate is the Key to Your PT Practice Success with Vikram Sethuraman
Ep. 177 Top 10 Questions from Physical Therapy Students
Ep 176 Ranking Higher on Google with Erson Religioso
Ep. 175 YouTube Growth Hacks with Anotonio Sanson
EP. 174 What to do when an Employee Quits
4 Phases Of Entrepreneurship And 4 Ways To Make 6 Figures As A PT: Call With UMass Lowell DPT Club
Ep 172: Using Words And Images To Grow Your PelvicPT Practice With Beth Shelly
Ep 171: Thrive As A Physical Therapist Without Actually Treating Patients With Meredith Castin
Ep 170: Simple Not Easy: Building An Injury Rehab Empire For Endurance Athletes With Chris Johnson
Ep 169: Master Your Schedule To Grow Your Business And Relationships With Greg Todd
Ep 168: Your 2021 Game Plan to 10x Your Physical Therapy Business
Ep. 167 Launching A 6-Figure Part Time MFR Cash Practice With Julie Leigh
Ep. 166: Physical Therapy San Pedro: Taking The Leap Of Faith In Building Your Own Business With Ja’Nae Brown, PT, DPT
Ep 165: Building a Mobile Physical Therapy Studio with J.T. Dulkerian
Ep 164: State of the PT Industry: Trends & Predictions in 2021
Ep 163: Successfully Scaling a Cash Practice to Multiple Locations with Ian Kornbluth
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