In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.
We discussed how to identify the change in user behavior and create an essential product use case for them.
How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.
Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.
All this and more insightful discussion with Anuj in this episode.
Connect with Anuj on LinkedIn - https://www.linkedin.com/in/anujadhiya/
Check out Growth Marketing for Dummies on Amazon - https://amzn.to/2VgMr32
S1E7 - Unconventional ways to get that job you always wanted ft. Phil Strazzulla
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker
S1E1 - Understanding and building customer success strategy ft. Sue Duris
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