Skyscraper Pages
Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?
This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.
Presentation/Training:
What is a skyscraper page?
How does it build authority?
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