Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss
About the Book:
Friction isn't something to be avoided.
Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value.
You'll learn how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.
About the Author:
Soon Yu is an international speaker and bestselling author on innovation and design and branding who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur.
His previous book, Iconic Advantage (featured on episode 161 of The Marketing Book Podcast) won a gold medal award from Axiom Business.
Soon most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler.
Prior to that, he worked for Bain and Company, The Clorox Company, and Chiquita Brands, and he was also the founder and CEO of numerous venture-backed startups.
He frequently guest lectures at Stanford University, where he received his MBA, and was a former adjunct professor at Parsons School of Design.
And, interesting fact – he was once the lead singer in an Asian funk band!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/friction-soon-yu
414 Content Chemistry by Andy Crestodina
413 Marketing The Moon by David Meerman Scott
412 Decoded by Phil Barden
411 Everybody Writes by Ann Handley
410 The Customer Base Audit by Peter Fader
409 The Bezos Blueprint by Carmine Gallo
408 Prove It by Melanie Deziel
407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
403 The Sales MBA by Douglas Cole
402 Using Behavioral Science in Marketing by Nancy Harhut
401 The Brand Positioning Workbook by Ulli Appelbaum
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
399 Brand Vision by Jim Everhart
398 The Things We Love by Aaron Ahuvia
397 Evolutionary Ideas by Sam Tatam
396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast