How do you make a transition from a job at a startup to an enterprise? How to help sales and marketing departments work together towards one common goal? Can you get sales fight for MQLs? Where do you start when trying to sell to an enterprise? Dave Ewart, the Head of Digital Marketing at Oracle, shares with Shira Abel his experience of working for an enterprise, developing a collaborative workspace, and driving innovation.
About Dave Ewart
• Hailing from the 50th state, Dave is a SaaS Tech Marketer with few known predators but highly allergic to: poor customer experiences, stodgy corporate marketing and inferior faux-cloud software solutions.
•
Dave is a Full-funnel Marketing Exec and #Startup advisor with 20 yrs experience driving revenue and demand to scale SaaS companies from seed through acquisition & IPO. David has driven marketing teams and led demand generation for B2B brand leaders including: Tealeaf (acquired by IBM), SatMetrix, Saba, Loggly, Talkdesk and is currently Head of Digital Marketing for North America at Oracle.
• When Dave isn't busy creating demand, he’s likely running on the trails in Marin chasing after his two kids.
Key Takeaways:
• In order to align sales and marketing departments your KPIs need to change to reflect your goals. It’s not about the number of leads and MQLs, it’s about starting conversations.
• Content is king of the internet, but queen is the content channel. You just need to find the right recipe.
• Hire for specific skills, but look beyond a resume: get to know your candidates, what they’re passionate about, their attitudes, and their ability to drive change.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Tags and Keywords: enterprise sales, marketing, MQL
Facebook Status: @shiraable and Dave Ewart discuss how to drive innovation at an enterprise, increasing the sales efficiency and modernization of marketing in this week’s episode of #SaaSInsider.
Twitter Status: @clickbyclick of Oracle talks to @shiraabel on #SaaSInsider about #marketing, making change, and demand generation.
053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing Work
052: Zach Barney on Outbound Sales, SDRs, and Incentives
051: Dan Hanrahan on Getting Your First Leads, Influencer Marketing, and Referrals
050: ClearCompany on A-Players, Company Culture, & Rebranding
049: Naming, Interns and Getting Set Up Right for Sales
048: Starting from South Africa
047: Ad attribution for SaaS B2B - How to do it right
046: How Outgrow manages remote teams and uses event marketing and free products to grow
045: Interview with Brody Dorland from DivvyHQ
044: Interview with Pierre Lechelle from Startup Friendly
043: Interview with Shaul Weisband of Jifity
042: Interview with Ben Nunney from Metalogix
041: Interview with Alexander Theuma of SaaStock
040: Interview with Evgeni Kouris and Taner Akcok of Gamewheel
039: Interview with Mads Holmen from Bibblio
038: Interview with Hsin-Ju Chuang from Mindtouch
037: Interview with Luke Kilpatrick from Atlassian
036: Interview with Julius Narkus, Growth Marketer
035: Interview with Zhenya Rozinskiy of Rallyware
034: Interview with Jean-Marc Robillard of nGuvu
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips