How do you conduct useful research?
Simple question, right?
At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.
With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.
We discuss:
- Helping clients work out what research to do
- Pricing research
- Quantifying qualitative research
- Creative testing and is there really a point?
- Working out which outputs would be useful
You can find Current Forward here: http://www.currentfwd.com
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
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Fast Wit: How Stand-up Comedy and Rap Can Help a Strategy Career - Asha Davis, Strategist
Dear Strategy Bosses, Here Are Seven Things Your Strategists Want Right Now
How To Use Principles, First Principles, And Problems To Have Ideas - Walk And Talk, Central Park
10 Lessons From Some Of The World's Most Effective Advertising Strategists - Fergus O'Carroll, On Strategy Showcase Host
How 550 Strategists Are Feeling Right Now - Part 1 (Plus The Sweathead Do-Together Speakers)
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If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction
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The Story That Wasn't Told - Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist
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When Opportunity Knocks After You Flare Out Of An Agency - Brinn Phillips, Strategist
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