Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts.
Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing.
This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the anti-patterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/mastering-marketing-agility-andrea-fryrear
393 Selling Your Expertise by Robert Chen
392 Marketing Artificial Intelligence by Paul Roetzer
391 Selling Through Tough Times by Paul Reilly
390 From Impressed to Obsessed by Jon Picoult
389 Black Goldfish by Stan Phelps
BONUS The Carbon Almanac with Seth Godin and David Meerman Scott
388 Elite Sales Strategies by Anthony Iannarino
387 Influence Is Your Superpower by Zoe Chance
386 The Revenue Acceleration Playbook by Brent Keltner
385 How To Grow Your Business Like A Weed by Stu Heinecke
384 Fans First by Jesse Cole
383 The Conversion Code 2nd Ed. by Chris Smith
382 The New Rules of Marketing & PR 8th Ed. by David Meerman Scott
381 Competing on Thought Leadership by Robert Buday
380 Sell Without Selling Out by Andy Paul
379 Get Your Startup Story Straight by David Riemer
378 An Audience of One by Jamie Turner
377 Strikingly Different Selling by Dale Merrill
376 Sell More With Science by David Hoffeld
375 What Customers Hate by Nicholas Webb
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