Internet Marketing and Entrepreneurship with Miles
Business:Management & Marketing
Maslow's hierarchy of needs is a psychology theory from 1943 that holds the secrets to success with Internet marketing. Whether you're searching for your niche, trying to niche down, or just working on communicating effectively to your market… Learning how to apply the Maslow's hierarchy model is key.
The reason for this is that all humans are emotionally driven to fill specific needs. Once those needs are filled they moved to a new level of psychological and emotional needs to fill…
If you don't know what emotional level or emotional need your audience is trying to solve, you will never be able to create conversions because you will be missing the internal conversation and emotional triggers running through their heads.
When you get this right and you are able to enter the conversation your prospect is having in their head, connect with them on an emotional level to solve an emotional need… You become their trusted advisor and they will purchase from you.
It is important to remember that a "niche" is truly a need…
Your goal is to help people meet this need and specifically angling your content and market on a very specific segment within a niche… This is called niche in down and I cover this idea in depth in this niche marketing video here: www.youtube.com/watch?v=ayns_MWYGMI
At the end I remind you that sometimes you just need to choose a niche and get started… I call this fire, ready, aim! For more on this approach to niche selection, and why it's required to take action and adapt… Watch this video next: www.youtube.com/watch?v=3p1nwsIJScI
In that above video, you will also learn about 13 of my failed projects that all lead me to the three successful online businesses I'm currently running today.
After I cover the basics of how the Maslow's hierarchy of needs model works, and what that means for your business… I shift into sharing over 55 different niche ideas specifically focusing on each level of Maslow's hierarchy of needs.
We start at the physiological level Ist and discuss several niches that fit in this level, going deeper to explain why.
We move up to the safety level and then the social level… Rounding out the three biggest levels of Maslow's hierarchy that you're able to focus on to create a successful niche business.
Now if you already have your niche selected, there is still value for you in this video because we look at the different levels that many niches are able to fit within… For example, we look at how fitness can fit in five different levels each solving a very specific and different emotional need for the reader.
It's so important to understand that your products, content and emails all need to fulfill emotional and psychological needs… And all of those needs are based on Maslow's hierarchy of needs.
That is why this model is one of the most important psychological theories for Internet marketers ever created!
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