Now, WHY would you want to use Google Analytics, instead of Google Optimize?
I've blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool.
But Optimize is meant for true "experiments" like deciding with design or content elements within a page work best at converting users.
Typically, this works best for "higher traffic sites" with already low bounce rates, because higher traffic sites with already super high engagement rates really need to get super detailed into further optimization using data.
Optimize also works well for sites seeking higher traffic, with already strong engagement rates but looking to decide things like:
- Which headline or sentence should I use as my web copy?
- Which color should a Call To Action button be?
- What should that button say?
- Which of these two or three photos would best engage users for a particular space?
What Google Optimize DOESN'T DO WELL, that Google Analytics does well for A/B Testing, is allow you to create completely separate layouts and test them against one another. This is done through simply creating a variant or multiple variant pages at different URLs.
So your variants are PAGES, not ELEMENTS OF A PAGE.
This is excellent for website redesign projects in which your business might be debating over two or more homepage "concepts" or running marketing campaigns to landing pages and what to do some initial testing around which one to spend the most money against.
Watch this video to see how to set up these kinds of experiments in Google Analytics and get them live on your website.
Become a supporter of this podcast: https://anchor.fm/paulhickey/supportHockey Card Strategy Show Ep. 1: Top 10 Connor McDavid Rookie Cards; The Releases to Buy & Avoid
Sports Card Strategy Show Ep. 79: List Embiid Now? Major League Profits Scam? List A Big Unit NT 1/1
Golf Card Strategy Show Ep. 6: Gem Mint Tiger Woods Cards To Buy Less Than $25; Rickie Fowler Back?
Sports Card Strategy Show (and Tell): How To Crack Slabs, How To Ship Sports Cards, Vintage Baseball, PSA Grading Screw-ups, Aaron Rodgers Autos, Topps NOW Plays
Baseball Card Strategy Show Ep. 7: Top Baseball Card Prospecting Updates, Why To Buy Ohtani, Wander
Sports Card Strategy Ep. 78: Sell Anthony Edwards? Oscar Colas? Endy Rodriguez? Kershaw SGC to PSA
F1 Card Strategy Show Ep. 9: Why Buy Max Verstappen 2020 Refractor SGC 10; How To Prospect F1 Cards
Sports Card Strategy Show (and Tell) - Mahomes Non-Rookie SP, Jordan '86 Fleer PSA 9, The Cup Hockey
Soccer Card Strategy Show Ep.7: Why To Buy Mbappe, Messi, Alex Morgan, Foden, Alyssa Thompson & More
Sports Card Strategy Show Ep. 77: Conor McDavid Young Guns Play, How To Grade A Card PSA Authentic
Golf Card Strategy Show Ep. 5: Scheffler Future Stars & SI Kids, SuperGlow & MJ April Fool's Card
Sports Card Strategy Show Ep. 76: Why Subscribe to SI Kids, BGS To PSA Crossover Data; Graybo's Shop
Sports Card Strategy Show - CSG Grade School - How To Grade Your Own Cards & Prep For Submission
Sports Card Strategy Show: How To Optimize Your eBay Listing To Sell Sports Cards; eBay Collection
Sports Card Strategy Show Special Ep from Mint Collective: Panini and Hasbro Launch Prizm Basketball Monopoly Trading Card Game
Sports Card Strategy Show: Topps To Release The Ultimate Rookie Card; TAG News from Mint Collective
Sports Card Strategy Show Special Edition at The Mint Collective: Why I Came To The Mint Collective & Why You Should Too
Sports Card Strategy Show Ep. 75: Baseball Prospects To Buy/Sell; Gavi A Top Buy; More Slab Cracking
Golf Card Strategy Show Ep. 4: What Is The Most Important Golf Card Ever? Which Michael Jordan Golf Cards To Buy; Is Now The Time To Buy Tiger?
Basketball Card Strategy Show Ep. 13: The Best Rookie Card Investment Since 2020 & How To Make Money
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