Now, WHY would you want to use Google Analytics, instead of Google Optimize?
I've blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool.
But Optimize is meant for true "experiments" like deciding with design or content elements within a page work best at converting users.
Typically, this works best for "higher traffic sites" with already low bounce rates, because higher traffic sites with already super high engagement rates really need to get super detailed into further optimization using data.
Optimize also works well for sites seeking higher traffic, with already strong engagement rates but looking to decide things like:
- Which headline or sentence should I use as my web copy?
- Which color should a Call To Action button be?
- What should that button say?
- Which of these two or three photos would best engage users for a particular space?
What Google Optimize DOESN'T DO WELL, that Google Analytics does well for A/B Testing, is allow you to create completely separate layouts and test them against one another. This is done through simply creating a variant or multiple variant pages at different URLs.
So your variants are PAGES, not ELEMENTS OF A PAGE.
This is excellent for website redesign projects in which your business might be debating over two or more homepage "concepts" or running marketing campaigns to landing pages and what to do some initial testing around which one to spend the most money against.
Watch this video to see how to set up these kinds of experiments in Google Analytics and get them live on your website.
Become a supporter of this podcast: https://anchor.fm/paulhickey/supportSports Card Strategy Show Ep. 75: Baseball Prospects To Buy/Sell; Gavi A Top Buy; More Slab Cracking
Golf Card Strategy Show Ep. 4: What Is The Most Important Golf Card Ever? Which Michael Jordan Golf Cards To Buy; Is Now The Time To Buy Tiger?
Basketball Card Strategy Show Ep. 13: The Best Rookie Card Investment Since 2020 & How To Make Money
Sports Card Strategy Show Ep. 74: How To Find Lower Prices On Cards You Want To Flip; Fund Your PC
Sports Card Strategy Show Ep. 73 - Nash-ional Card Show Recap; World Baseball Classic Heating Up
Sports Card Strategy Show Ep. 72: What's The PSA Gem Rate On Cracking SGC 9.5s, CSG 9.5s & CSG 10s?
Golf Card Strategy Show Episode 3: Precious Metal Gems (PMGs) & Netflix's Full Swing
Sports Card Strategy Show Ep. 71: Wembenyama SI for Kids Popping Off, How To Flip To Fund Your PC
Football Card Strategy Show Ep. 10: Should You Buy Caleb Williams, Derek Carr, Isaiah Pacheco & More
Sports Card Strategy Show Ep. 70: Victor Wembenyama's First Investable Card Is Out! What's The Play?
Golf Card Strategy Show Episode 2: SP Authentic, SP Game Used, UD Artifacts Golf & Super Sleepers
Sports Card Strategy Show Ep. 69: Why To Sell Kevin Durant and Buy Mike Trout & Maybe Lars Nootbaar
Basketball Card Strategy Ep 12: Cam Thomas' Coming Out Party, LeBron Breaks The Record, Durant Dealt
Sports Card Strategy Show Ep. 68: Kyrie Traded, Brady Retired, Cam Thomas' Moment, Women's World Cup
Sports Card Strategy Ep 67: Atlanta Culture Collision Recap, Bowman Chrome Prospects, Sell Hurts Now
Tiger Woods Rookie Card Overview: Morikawa vs. Justin Thomas - Golf Card Strategy Show Episode 1
Sports Card Strategy Show Ep 66: How Would You Invest $500? $2,500? $5,000 Today In Sports Cards?
F1 Card Strategy Show Ep. 8: Topps Chrome 2022 Launch & 2023 F1 Card Market
Sports Card Strategy Show Episode 65: How To Use Discord For Buying & Selling Sports Cards
Sports Card Strategy Show Episode 64: Hamlin Cards, Mosaic Football, PSA Grading & 2022-23 NBA Hoops
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