This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
Quote:
“What I see and have seen all the time is the competitors will start to nibble at what we do. They'll start to come in and borrow some of our themes. But they never stay with it because, again, I think kind of the flavor of the day and then the shiny object over there captures their attention and they're on to something else. Where we have this anchoring principle, “Hello humankindness” that, again, is seeded through so many areas of the organization.It is our brand promise.”
Episode Timestamps:
*(04:19) The Trust Tree: Building an emotional connection with the consumer
*(16:12) The Playbook: Creating value alignment
*(30:44) Quick Hits: Mark’s Quick Hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
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The New School Demand Gen Mindset at G2 with CMO Ryan Bonnici
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Driving the Next Phase of Growth at a $150 Billion Software Giant with Nate Skinner, SVP of Marketing at Oracle
The Magic Behind Twilio’s Meteoric Growth with Sara Varni, CMO
How ThoughtSpot Became a $2B Unicorn in 5 years with Scott Holden, CMO
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