This week we are joined by the one and only, Tyler Farley from Better Than Belts.
Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since.
Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors.
If you are wanting to learn how you can convert more website visitors, this episode is for you!
Key takeaways:
0:00 Introduction
1:42 Better Than Belts
8:45 The Future of Hats
10:14 How To Talk To Your Customers
13:54 How e-commerce companies are using Learning Videos
15:42 In the Elevator With Alia
16:34 Try Your Best: An Alternative to Alia
17:18 Google Metric ROI
22:31 How to Manage Data effectively
29:04 Shopify's Listening to the Majority
30:40 How to Get More Feedback From Your Customers
34:24 90% of VC Money Goes to Meta and Google
38:32 How To Scale Your Company
41:28 The Value of Alia for Website Marketing
45:24 How To Reach Out To Better Than Belts
Better Than Belts - https://betterthanbelts.com
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
PPC Ep 1 - Google Ads Masterclass With Pamela, Ajala Digital
Going International on Shopify - Special Guest, Tim Richardson
Ep 4 - Exclusive Interview With Dan Nephew from Lovepop (Shopify Store). What's changed during Covid?
Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?
Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Episode 101 Special - With a Surprise Guest!!
SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand
SEO Part 3b: Content Optimisation Todo List
SEO Part 3: Content Optimisation on Shopify
SEO Part 2: Technical Optimisation on Shopify
SEO Part 1: Keywords - With special Guests, Chris Laas
Facebook Ads Masterclass with Kevin from Voy Media
"I’ve invested in advertising - nothing has worked” - How To Never Be This Person!
Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps
Exclusive Interview With Brightpearl - Preparing Your Store To Scale
Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
Entertainment Thinking With Marketing Guru Brian Millar
Creating Epic Content That Converts - The Power of Words!
Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
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